Wix Website Redesign
Redesigned Comfort Transits into a clearer, more engaging website focused on showcasing its transportation, tours, accessibility services, and guiding visitors toward booking.
Project Overview
Comfort Transits needed a more modern and structured website that could clearly communicate its transportation, tour, group, and accessibility services. I redesigned the website around a clearer customer journey, stronger visual storytelling, improved service presentation, and more prominent opportunities for visitors to explore and book.
The Challenge
Comfort Transits had a strong range of transportation and tourism services, but the existing website did not communicate them as clearly or effectively as it could. The information lacked a strong visual hierarchy, the customer journey was not clearly structured, and key services such as accessible transportation and tours needed greater prominence. The redesign focused on turning the existing information into a clearer, more engaging experience that could guide visitors from discovering the services to taking action.
Key Objectives
Clarify the services and make it easier for visitors to understand what Comfort Transits offers.
Improve the customer journey from discovering the business to exploring services and booking.
Strengthen accessibility positioning by making accessible transportation more prominent.
Improve visual storytelling through stronger imagery and experience-focused sections.
Increase conversion opportunities with clearer calls-to-action throughout the website.
Strategy & Process
I approached the redesign from the customer journey first, rather than starting with visual changes. I reviewed how visitors would discover Comfort Transits, understand its services, build trust, and move toward booking.
The process included:
Discovery & Audit — Reviewed the existing website, content, services, and visitor experience.
Customer Journey Mapping — Identified opportunities to make the path from discovery to booking clearer.
Content & Structure — Reorganized services and information around visitor needs.
UX/UI Design — Created stronger hierarchy, clearer CTAs, improved layouts, and a more engaging visual direction.
Experience & Accessibility — Made tours, Bermuda experiences, and accessible transportation more prominent.
Responsive Development — Built and refined the redesigned experience in Wix Studio across screen sizes.
Final Optimization — Reviewed the overall flow, consistency, usability, and conversion opportunities.
Implementation & Artifacts
The redesign was implemented in Wix Studio, with a focus on creating a responsive, polished, and conversion-focused website experience.
Key deliverables included:
Full website redesign and responsive layouts
Redesigned homepage and service sections
Tour and transportation experience sections
Accessible transportation showcase
Vehicle and gallery presentation
Clearer calls-to-action and booking pathways
Improved navigation and content structure
Responsive optimization for desktop, tablet, and mobile
Wix CMS and interactive elements
Final visual and UX refinements
Artifacts:
Website redesign, responsive page layouts, UI components, service sections, booking/CTA flows, image galleries, and supporting website content.
Key Takeaways
Clarity drives better user experiences — visitors should quickly understand what the business offers.
Design should follow the customer journey — structure content around how visitors discover, evaluate, and take action.
Strong visuals sell the experience — relevant imagery can communicate value faster than text alone.
Accessibility can be a competitive advantage — important capabilities should be clearly visible, not buried.
Conversion should guide the design — clear calls-to-action should appear naturally throughout the visitor journey.
A redesign is more than a visual upgrade — the goal is to make the website work harder for the business.
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