Intelligent experience for a growing business.
How we designed and launched a premium, responsive corporate portal that increased incoming lead audits by 112%.
Project Overview
Acme Corp, a premier professional services consultancy, approached Olsamtech to replace their legacy corporate website. The goal was to establish design credibility in a competitive B2B market, simplify the visual navigation of their service categories, and integrate a scheduling workflow that directly feeds lead information into their sales team's pipeline. We aimed to deliver an interface that looks premium, loads in under two seconds, and reduces client friction.
The Challenge
The legacy portal suffered from high bounce rates (over 65%) on service catalog pages. Usability testing revealed that visitors struggled to understand the relationships between their core corporate departments due to an unstructured navigation header. Additionally, heavy template code and uncompressed image assets caused the mobile page loading speed to lag at over six seconds, leading to immediate drop-offs from mobile search engines.
Key Objectives
Design a clean grid layout system, optimize Core Web Vitals, and implement a direct scheduling widget integration to capture professional service requests.
Strategy & Process
Olsamtech built high-fidelity clickable Figma wireframes, established clean design tokens, and deployed a self-managed Webflow CMS codebase with lazy-loaded image files.
Implementation & Artifacts
We developed custom JS scripts to handle sub-navigation layouts and styled solid 3D block Badges to isolate section eyebrows and action buttons.
Key Takeaways
Aligning clear visual hierarchies with custom schedules templates is the most effective way to optimize conversions rate metrics on corporate portfolios.
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